FIYA Is a Brand

FIYA is not just a brand with a purpose; FIYA is a purpose with a brand.

FIYA isn’t about being sick or having a debilitating disease; FIYA is about hope, encouragement and support.  FIYA is for everyone—those fighting publicly, privately, in a hospital or at home.  We don’t need a common disease or common problem to unite us; we need only the will to fight.